Currently, it is particularly difficult to find a reader who has read an entire article from start to finish, even more so without jumping a block of text in between. This is all attributed to people’s dwindling attention span. There are too many distractions, especially when they are reading your masterpiece on the web. Thus, writers have to do their best to keep their readers’ interest.
Here are some of the tips that are worth taking into consideration when you want your readers to keep reading until the end of your article.
1. Write a captivating intro.
You need to catch your reader’s attention right from the get-go. Hence, it is imperative for writers to write a compelling introduction. The introduction should give the readers a glimpse of what you are about to reveal in-depth in the rest of the article.
2. Use varied media.
Don’t just use a block of text to engage your readers. Many media are in existence nowadays, and you can use them to keep your reader’s attention. You can use infographics or illustrations. It will also prevent your readers from suffering from eye strain when they look at a lengthy block of text.
3. Use inverted pyramid.
The inverted pyramid approach can be applied not only on news articles but on content written for other fields as well. With the inverted pyramid approach, you start writing the most important points of the topic. The degree of importance of that particular will gradually lower as the reader reads through the rest of your article.
Of course, take note that the inverted pyramid approach is not a “must-do” approach. Say, if you are writing a novel and not just a one-page article, sometimes you have to keep the most important points several chapters down.
4. Keep it suspenseful.
Sometimes, your readers want to be surprised when reading. Thus, stringing the readers along until the big reveal at the end is a good way to keep their attention. Another way to string readers along is by giving them bits and pieces of useful information, then covering it in-depth later in the article.