Just this month, September 17, the 70th Primetime Emmy Awards was held and honored the excellence produced in smallscreens.

The Emmys may have its fair share of controversies but it has grown to be one of the most prestigious award-giving body. It is considered as the Oscars, Grammy and Tony Awards of television. Producers, writers, actors and different networks covet an Emmy Award as it gives a boost to their shows, the appeal to the audience and nod of the critics. Surely anybody loves this sense of affirmation, especially when it helps raise the revenue. These are reasons why the Emmys survived for seven decades and has greatly widened their influence from being a Los Angeles-based award-winning body to one of the biggest awards night in America.

But there’s more to Emmys and award shows.

It shows the big picture and broad possibilities of television –and by that meaning, telly producers would see the trend of what’s in and what’s not. It turns on the blaring warning signs to network executives what the next big step should be and what to avoid. These award shows drive actors to deliver their performance to the umpteenth level. Casting directors get introduced to potentials, networks are made, and the audience are given an array of good shows that urges binge-watching. Award shows pushes people in front and behind the camera to do better. The great thing about arts is that there is always a room for improvement.

Emmys and other bodies are also a great platform for advocacies. If there is a pressing issue that needs attention, then what better medium than one night when the entire world is watching?

This year’s Emmys, while everybody was dressed in sparkling, long gowns, suits and stilettos, Jenifer Lewis walked the gold carpet sporting a Nike sweatshirt paired with leggings and running shoes. Early September, Nike marked the 30th anniversary of ‘Just Do It’ slogan with Colin Kaepernick, former San Francisco 49ers quarterback, as the leading face of the ad.

There were many criticisms against the advertisement but so were the supporters. It sparked controversies and stirred discussions ending with Nike’s value increasing by six billion. Lewis explained to the media that she is proud of Nike and Colin Kaepernick in the protest against police brutality and racial injustice. She added that it needs more corporate America to stand up also.

The small screen (mark the irony) has, is and will always be the biggest influence to the society. The television has this wide array of information and entertainment and will continually be the voice of the people. It shows the fad, issues, and progress of humanity. And with that millions of content, it needs a filter and safeguard –thus the award-giving bodies such as Emmys. There is a clear symbiotic relationship to the television, the audience and award-giving bodies –all of which propels to greater heights.

The Emmys and award shows matter, not just for the fashion and who’s who –and this discussion has barely scratched the surface.